Deciding How Much Points are Worth In Loloyal, you have the option to choose how many points customers need to collect in order to redeem them for store discounts. You can easily set the value of your points in the settings of your points account: When determining how much each discount should cost in points, we typically recommend beginning with how many points customers earn for each purchase. For example, let's say that each time a customer spends $1, they earn 10 points. That means that after they've spent $100, they'll have 1,000 points. They might earn points for some of the other campaigns you've set up in the settings section of your account as well, but most of their points will be earned via purchases.